Electronic Entertainment Expo
The Electronic Entertainment Expo, more known as E3, is a major trade event for the video game industry. Presented by the Entertainment Software Association (ESA). It is used by AAA developers, publishers and hardware manufacturers to advertise upcoming games and game-related merchandise to retailers and video game journalists. E3 is considered to be the biggest gaming news expo of the year in North America.
E3 was formerly an industry-only event. In 2017, E3 became open to the public for the first time, issuing 15,000 general admittance passes for those who wanted to attend.
E3 is usually held in late May or early June at the Los Angeles Convention Center (LACC) in Los Angeles; the most recent event was held from June 13–15, 2017. The show in 2018 is scheduled for June 12–14.