DeepFreeze is mainly a journalism reference resource website, which provides readers with information to determine how honest and reliability of game journalists and gaming websites (Both the old and the new). It focuses mainly on online game websites, video game journalists, and other forms within it; although in the future they will examine the mainstream press more fully and carefully. 
A reddit user and pro-GamerGater, bonegolem, created and maintains the DeepFreeze. The site has an very unusual approach and strives to be organized. It began as a without any form of monetization, but it was highly successful and gave its creator more workload. 
The mascots (also know as gijinkas) of DeepFreeze are the two twin sisters, Danielle and Freya.