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IMMERSE is a US military funded program to simulate social interactions using the Unity game engine. As described by Dr. Joshua Allen McCoy:[1]

The goal of the project is to produce a game-based training environment that teaches people how interact as "good strangers" via practicing the skills necessary to have successful social interactions in unfamiliar languages and context. This will be accomplished via virtual dramatic scenarios, realized within the Unity game engine, in which the player interacts with computer-controlled autonomous characters in high-consequence social environments, learning how to quickly recognize and navigate the social interactions norms in these environments. We build upon the autonomous character and story management technologies successfully demonstrated in the interactive drama Façade, and the social simulation system successfully demonstrated in the experimental game Prom Week.



Five teams worked on IMMERSE.[2]

UC Santa Cruz

People at the Center for Games and Playable Media at UC Santa Cruz:

BBN Technologies

BBN Technologies is a wholly owned subsidiary of Raytheon [7] located in Boston.[8]


Popido's conspiracy theory

Popido at the Escapist forums alleges that Zoe Quinn's friends are funded by DARPA through the IMMERSE project, based on DiGRA having posted a job announcement for IMMERSE and Maya Kramer having attended DiGRA.[9]

Zoe is friendly with Maya on Twitter.

Maya works as PR for Silverstring Media.

An employee and an advisor of Silverstring Media attended the DiGRA conference.

Staff members of the IMMERSE Project have volunteered for DiGRA.

The IMMERSE Project is funded by DARPA.


  1. a b Joshua Allen McCoy, Me, Games and American University!, http://users.soe.ucsc.edu/~mccoyjo/, accessed September 2, 2014

  2. IMMERSE Project Job Opening, UC Santa Cruz, Jan 17, 2012, http://games.soe.ucsc.edu/immerse-project-job-opening

  3. a b c d IMMERSE Project, http://games.soe.ucsc.edu/people/staff, accessed September 2, 2014

  4. Mike Treanor home page, September 20th, 2013, http://mtreanor.com/, accessed September 2, 2014

  5. Josh Tanenbaum & Karen Tanenbaum, Pathfinders project, http://dtc-wsuv.org/wp/pathfinders/exhibit/josh-tanenbaum-karen-tanenbaum/, accessed September 2, 2014

  6. http://www.linkedin.com/in/craigwreynolds

  7. http://www.spacedaily.com/reports/Raytheon_BBN_To_Develop_Game_Based_Training_Methods_and_Systems_to_Improve_Decision_Making_999.html

  8. a b Mindscapes and Socio-Cognitive Richness in Interactive Narrative: How I would have built Prom Week., http://www.soe.ucsc.edu/events/event/3067

  9. Popido, Let's see if I still know how to use this account., http://www.escapistmagazine.com/forums/read/18.858347-Zoe-Quinn-and-the-surrounding-controversy?page=443#21341130
last modified on 3 December 2014, at 00:07.</li>